Trending Toys: From Fidget Spinners to the Future

Get acquainted with what toys are trending in 2018, including popular products like fidget spinners, Star Wars lightsabers and My Lovely Unicorns.

Trending Toys: From Fidget Spinners to the Future

Interested in the latest toy trends? If like us, you grew up loving toys, whether they were Action Man or Barbie products, then you’ll want to keep abreast with what toys kids are going crazy for these days.

We’ll take a look at some of the latest industry favourites and uncover why, amongst other things, 2018 is the year of the unicorn. First off, let’s look at collectable toys.

Collectable Toys

pink and blue monkey-toy

Collectable toys were one of the strongest growing toy product categories of 2017. Within one year, collectable sales increased by 17% and accounted for 9% of the entire revenue of the UK toy market!

Fingerlings, an extremely popular collectable toy, are small toy pets that react to sound, motion and touch, who have over 50 facial expressions to help them communicate with their owners. Kids over the age of five can collect all eight varieties – each with different names and distinct traits.

Electronic Toys

girl and boy gaming lying on a sofa

Today, parents generally recognise that too much screen time can greatly impact their children’s social and physical development. Finding the right balance continues to be a struggle for most and 37% of parents actually reported that their children spent less time playing with traditional toys in 2017.

It’s worth remembering, though, that these traditional toys are still a crucial part of childhood. After all, how else could they re-enact epic battles or stage fake dinner parties? These days, kids tend to go for more movie-inspired spins on traditional products, like Star Wars Bladebuilders Path of the Force lightsabers or Beauty and the Beast tea sets.

Interactive Toys

doll with a pink dress on

Nearly all toys featured on bestseller lists are interactive. Just take Luvabella, a talking doll, or Fisher Price’s Think & Learn Teach ‘n Tag Movi robots, for instance.


Luvabella is a baby doll that talks, moves and plays on cue. She interacts with children, so when they tickle her tummy, she giggles, or when they give her a bottle, she pretends to drink it. By spending time talking to her, she can learn up to 100 new words. Toy industry experts call Luvabella this year’s Hatchimal.


girl riding a unicorn-toy on a white background

In the toy market, it’s Christmas all year round. Argos, John Lewis, Amazon and Hamleys have already released their expected Christmas best sellers. According to Argos, 2018 will see a rise in unicorn-related toys. My Lovely Unicorn Electric Ride-On, with a staggering price tag of £229.99, is set to be a bestseller, along with Poopsie, a unicorn that poos glitter.

Juliet Ward, head of toy buying at Argos, claims that the popularity of unicorns can largely be attributed to social media:

Social media trends are influencing toys more than ever before, such as the unicorn craze which has inspired great products like the Vtech Fantasy Unicorn and the My Lovely Unicorn Electric Ride-On.”