Beauty Without Boundaries Since 2005. They celebrate all expressions of beauty and uniqueness whether it's a trait you're born with, or a creative extension of yourself. In 2005 two (great) guys founded Feelunique as THE go-to place that would fulfil all your beauty and styling desires. Their beliefs fuel their commitment to offer this impressive range of brands and products; they believe everyone should have access to beauty, regardless of where you are, who you are, and how much you can spend. Now, after 11 years in business, they're proudly Europe's largest online beauty retailer, giving you over 400 brands at your fingertips. Every day we're growing and innovating, so watch this space!